Crafting Innovation – Workbook

This workbook will help you define your idea, determine your goal, and evaluate where you stand based on the six key elements of the FIBBES framework.

The six key elements of the FIBBES framework are:

Feasibility . Investments . Business Case . Benefits . Emotions . Stories

You’ve got an idea. Whether you’re trying to get people to buy something, persuade them to do something, or simply inform your audience about something, one thing is certain – you want it to catch on. The workbook will help you to make your idea even more attractive. The questions raised will support you to think through what exactly your idea is and the main elements that it comprises.

Download Crafting Innovation Workbook V1.3