- You want to access the market with new ideas and strategies and to address it to the point
- You want to optimize the position of your sales force for maximum success
- You want to position new products in the market and need support
Markets express discontinuous, often turbulent behavior; customer preferences change quickly, disruptive technologies cause immediate change. Correspondingly fast and at the same time perceptive these changes have to be responded to.
Vital protagonists are marketing and sales persons. They have to know/recognize the trends and preferences and approach their customers accordingly. They have to prepare the market for the product as well as the product for the market, i.e. the coherence of product and market has to be examined and eventually adaptations initiated.
I support you in all those aspect with consulting and investigations/studies.